Announcing Luna for Adopters: A Free Year of 24/7 Vet Care for Every Adopted Pet
Luna for Adopters gives every newly-adopted pet a free year of 24/7 vet care. A free year of Luna for any pet adopted from a shelter, rescue, or humane society in the last 90 days.
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The first year with a new pet is the hardest year. It's also the most expensive. New pet parents face an average of $680 in unexpected first-year costs. Late-night symptom spirals. Food aisle paralysis. Vet visits for things they weren't sure needed a vet.
We don't think the cost of expert guidance should be a barrier, especially when someone has just done one of the most generous things a person can do.
That's why we're launching Luna for Adopters: a full year of Luna, free, for any pet adopted from a shelter, rescue, or humane society in the last 90 days.
Why we built this
Luna was built with veterinarians, including my parents, to give every pet owner access to the kind of personalized, 24/7 guidance that used to require having a vet in the family.
Adoption is the moment that need is most acute. New parents are learning a new animal, often with limited medical history, sometimes with anxiety, food sensitivities, or unknown previous trauma. They have questions at 11pm on a Tuesday, and they shouldn't have to choose between a $400 ER visit and a Reddit thread.
We want every adopted pet to start life with expert care from day one, no matter what their family can afford.
What's included
Adopters get full access to everything Luna offers, free for 12 months.
Luna Chat delivers instant, research-backed answers and image analysis. Ask about a weird bump, a sudden appetite change, or what to do about that thing they just ate off the sidewalk. Luna draws from peer-reviewed veterinary literature and is designed alongside licensed vets.
Virtual Vet Care is there when you need a real human. Request a video call and connect with a licensed vet or vet tech in under 30 minutes, from anywhere.
Pet Longevity Plans turn the small daily decisions about nutrition, weight, exercise, and early warning signs into a personalized roadmap for adding healthy years to your pet's life.
Who qualifies
- You adopted a dog, cat, or other pet within the last 90 days
- The adoption was from a shelter, rescue, or humane society
- You can provide an adoption contract, receipt, or microchip transfer record
- One free year per household
How it works
- Apply. Fill out a short form and upload your adoption documentation.
- We review. We'll get back to you within 3 business days.
- You're in. We'll send you a code that unlocks 12 months of Luna.
That's it. No credit card. No catch.
Run a shelter or rescue?
We'd love to make sure every adopter who walks out of your facility knows Luna is waiting for them. If you run a rescue, shelter, or humane society and want to include Luna in your go-home packet, get in touch. We have a partner program built specifically for you.
A great first year
The first year sets the tone for everything that comes after. The wellness baseline. The trust between pet and parent. The habits that determine how long, how healthy, and how happy a pet's life will be.
Every adopted pet deserves a great first year.
Let's give them one.
